Hobby
Free
/monthPerfect for testing the SDK.
- 100K events/mo
- 1K replays/mo
- 1 month event retention
- 7 days replay retention
- 3 team members
Pricing
Public pricing that stays readable
Useful plans are on the page. Enterprise is for teams that truly need custom controls or procurement.
Conversion paths
Start free or talk to us
One path for self-serve. One for architecture, migration, or enterprise questions.
Benchmark calculator
Compare costs in a minute
Use your monthly events and replays. Sankofa stays on public thresholds while older models widen fast.
High-volume analytics for $99/mo. Not $1,000+.
Events
Events are tracked actions like page views, signups, purchases, invites, API calls, and in-app activity.Replays
Replays are recorded sessions that help teams inspect friction and failure in context.Realtime comparison
Monthly bill at your current volume
Directional estimate
Sankofa
$99
Legacy event analytics
$2,520
Usage-priced analytics
$4,900
Analytics stack with replay add-ons
$525
Methodology disclosure
Benchmarks reviewed on March 13, 2026 using current public pricing from Mixpanel, Amplitude, PostHog. Benchmarks are directional estimates based on current public pricing pages and stated assumptions. Real quotes vary by region, feature packaging, retention, contracts, and negotiated discounts.
Plans
One grid. No hidden good tier.
Hobby gets teams started, Pro covers early traction, Growth handles volume, and Enterprise stays reserved for custom needs.
Pro
$29
/monthFor early traction.
- 1M events/mo
- 5K replays/mo
- 3 months event retention
- 1 month replay retention
- Unlimited team members
Growth
$99
/monthHigh-volume analytics without a pricing cliff.
- 10M events/mo
- 20K replays/mo
- 1 year event retention
- 3 months replay retention
- Unlimited team members
Enterprise
Custom
For custom retention and enterprise controls.
- Custom event volume
- Custom replay volume
- Custom event retention
- Custom replay retention
- Unlimited team members
Booster packs keep upgrades predictable
Add +250K events and +1K replays for $10.
Growth plus a few boosters is still a normal public path. Beyond that, it is Enterprise.
What counts as an event?
Events are tracked actions like page views, signups, purchases, invites, API calls, and in-app activity.
What counts as a replay?
Replays are recorded sessions that help teams inspect friction and failure in context.
How do boosters work?
Booster packs add +250K events and +1K replays for $10. They are valid for 30 days from purchase and do not extend retention.
Methodology disclosure
Benchmarks reviewed on March 13, 2026 using current public pricing from Mixpanel, Amplitude, PostHog. Benchmarks are directional estimates based on current public pricing pages and stated assumptions. Real quotes vary by region, feature packaging, retention, contracts, and negotiated discounts.